Resources for Community Success

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Association

What can Associations Learn by Following Corporate Learning Trends?

 

In the earlier part of this century, I gained experience in corporate online learning and later shifted my focus to digital transformation for association education. I believe that corporate education design innovations are slightly ahead of association trends, I intermittently attend corporate training conferences put on by ATD, Learning Guild, and Training Magazine to stay current. I recently attended and spoke at Training Magazine's conference in Orlando, which is a quasi-community of practice for corporate L&D departments. Here's what I learned at the conference that is relevant for member-driven learning.

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5 Ways to Boost Member Retention

As association leaders reflect on their priorities, many are making a shift in their strategies for the coming year. In an era where member needs are rapidly changing, and it’s becoming harder and harder for associations to keep pace, member retention is critical. 

Retention has always been an important component of an association’s membership strategy—the organization can’t grow if existing members outnumber those joining. Despite this, many associations have traditionally dedicated more energy to attracting members than keeping them. 

Association leaders can no longer take for granted that once a member joins, they’ll stay. In an increasingly customer-centric environment, you must keep pace with the experiential expectations of the modern member. And that means working hard to forge meaningful connections beyond the day they join.

The factors that drive retention are varied, and it’s sometimes difficult to determine which matter most. These five methods to boost member retention will point you to key areas that make the most difference. 

 

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State of Member Experience: Executive Perspectives

Members are seeking places to connect with their peers and doing so on platforms like Twitter and LinkedIn. But those public platforms aren’t necessarily fit for asking questions, having respectful dialog, and engaging in social learning. Your professional associations is uniquely equipped to build community that fosters safer and more meaningful connections.  

“If you can drive people to your community, that’s where the magic happens,” said Terri. “Most of our members are looking to learn from each other, so we’ve built a community where social learning is at the core.”

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