Resources for Community Success

The Top Trends in Learning

The Top Trends in Learning: 2023 Hype Curve Predictions

Each year, we examine trends to explore how learning has evolved and predict where it's likely to go in the future. The Learning Hype Curve is a visual representation of what's trending, built using the Gartner Hype Cycle theory. The theory holds that technologies emerge with little initial recognition and grow in familiarity until they reach their maximum "hype" at five points: Innovation Trigger, Peak of Inflated Expectations, Trough of Disillusionment, Slope of Enlightenment, and Plateau of Productivity.

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Unlocking the Expert’s Halo and Community Driven Learning

I have been involved with online education efforts for national associations for over 20 years.  My interest began when I was tasked with moving hundreds of Credit Union National Association (CUNA) correspondence courses to an online format in 1998. CUNA is a community of practice, and one of their missions is to provide education for their members. My effort to transition their courses involved building software to rapidly create online courses and a platform to deliver and manage that learning. Since then, we have come a long way with regard to what is good content and what is a friendly delivery experience. 

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5 Ways to Boost Member Retention

As association leaders reflect on their priorities, many are making a shift in their strategies for the coming year. In an era where member needs are rapidly changing, and it’s becoming harder and harder for associations to keep pace, member retention is critical. 

Retention has always been an important component of an association’s membership strategy—the organization can’t grow if existing members outnumber those joining. Despite this, many associations have traditionally dedicated more energy to attracting members than keeping them. 

Association leaders can no longer take for granted that once a member joins, they’ll stay. In an increasingly customer-centric environment, you must keep pace with the experiential expectations of the modern member. And that means working hard to forge meaningful connections beyond the day they join.

The factors that drive retention are varied, and it’s sometimes difficult to determine which matter most. These five methods to boost member retention will point you to key areas that make the most difference. 

 

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State of Member Experience: Executive Perspectives

Members are seeking places to connect with their peers and doing so on platforms like Twitter and LinkedIn. But those public platforms aren’t necessarily fit for asking questions, having respectful dialog, and engaging in social learning. Your professional associations is uniquely equipped to build community that fosters safer and more meaningful connections.  

“If you can drive people to your community, that’s where the magic happens,” said Terri. “Most of our members are looking to learn from each other, so we’ve built a community where social learning is at the core.”

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