Resources for Community Success

State of Member Experience: Executive Perspectives

Members are seeking places to connect with their peers and doing so on platforms like Twitter and LinkedIn. But those public platforms aren’t necessarily fit for asking questions, having respectful dialog, and engaging in social learning. Your professional associations is uniquely equipped to build community that fosters safer and more meaningful connections.  

“If you can drive people to your community, that’s where the magic happens,” said Terri. “Most of our members are looking to learn from each other, so we’ve built a community where social learning is at the core.”

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Finding Success at the Intersection of Content and Learning

HR thought leader Josh Bersin shares how associations can keep up with changing trends in content consumption and format preferences, enabling new and innovative learning experiences.

When now-legendary TED Talks first made their way online in 2006, presentations varied in length, with some exceeding 20 minutes. Today, more than 15 years later, talks are strictly limited to 18 minutes, and TED officials often advise presenters to speak for just 3, 5, or 9 minutes.

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Member Experience: Big Challenges and Bright Ideas

Forj convened an exclusive Member Experience Think Tank at the ASAE Marketing, Membership & Communications Conference. During the roundtable session, leaders came together to explore:

  • Current MX trends driven by evolving member expectations
  • How MX influences their marketing, communications, and membership strategies
  • The barriers they commonly encounter when it comes to evolving MX
  • Innovative ideas that have helped them drive an MX mindset association-wide

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Return on Community: How Engagement and MX Spur Revenue Growth

Leverage innovation, create everyday value, and use advanced analytics to drive action.

In 2020, 15 percent of professionals said their organization had a dedicated community department, according to Community Leaders magazine. By 2021, that figure jumped to 22 percent, with 35 percent of respondents reporting that their organization had at least one full-time position dedicated to community operations.

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