Posts by
With more than 15 years of experience managing communications for organizations and professional associations, Jennifer has a knack for strategy and a passion for storytelling. She helps individuals and organizations communicate more authentically and find more resonant ways to connect with people.
As associations have worked to innovate, there has been a proliferation of point solutions. Too often, your association’s systems and content are siloed, and these silos create a threat to the member experience.
Associations today are seeing a gap between member groups, driven by everything from career stage to values and beliefs. Meetings members where they are involves understanding expectations, evolving journeys, and enabling contributions from all.
You’d be hard-pressed to find a member who doesn’t cite “community” as a driving force behind their decision to join and engage with a professional association.
At their core, communities have always been about bringing together like-minded people for a common purpose. And because of that, it’s clear to see why professional associations are primed for building active, flourishing communities that members want to flock to.
NCTE partnered with Forj to reimagine their signature event as a dynamic, immersive virtual convention that delivered value to attendees and accomplished the organization’s goals of learning, collaborating, and connecting. The consensus from the community was clear—NCTE’s members were energized by the opportunity to share their collective voice and impact.
When it comes to your online professional community, “if you build it, they will come” may not be the best mantra.
