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With more than 15 years of experience managing communications for organizations and professional associations, Jennifer has a knack for strategy and a passion for storytelling. She helps individuals and organizations communicate more authentically and find more resonant ways to connect with people.
In a world where consumer expectations shift daily, it's become harder and harder for organizations to keep up. For associations, the challenge is compounded by changes in the world of work that have prompted needs for learning and connections that far exceed those of professionals just a decade ago.
Professional associations promise members access to knowledge, resources, and community to help them learn, grow, and connect—and technology empowers them to fulfill that commitment.
The average professional can dedicate just 24 minutes per week to formal learning. With so much competition for members’ time and attention, associations are challenged to reimagine traditional learning—and their offerings.
Members’ experiences with their professional association ultimately define its success. So, it stands to reason that association executives are committed to creating an MX movement that radiates from the board to the leadership team and throughout the entire staff.
Your association provides knowledge, resources, and a community that help members learn, grow, advance their careers, and forge long-lasting connections. Of course, fulfilling that promise requires robust and reliable technology that creates a sense of belonging and elevates the member experience.
As associations have worked to innovate, there has been a proliferation of point solutions. Too often, your association’s systems and content are siloed, and these silos create a threat to the member experience.
Associations today are seeing a gap between member groups, driven by everything from career stage to values and beliefs. Meetings members where they are involves understanding expectations, evolving journeys, and enabling contributions from all.
You’d be hard-pressed to find a member who doesn’t cite “community” as a driving force behind their decision to join and engage with a professional association.
At their core, communities have always been about bringing together like-minded people for a common purpose. And because of that, it’s clear to see why professional associations are primed for building active, flourishing communities that members want to flock to.
NCTE partnered with Forj to reimagine their signature event as a dynamic, immersive virtual convention that delivered value to attendees and accomplished the organization’s goals of learning, collaborating, and connecting. The consensus from the community was clear—NCTE’s members were energized by the opportunity to share their collective voice and impact.
