Resources for Community Success

Just as companies have used personas to better connect with and engage customers, associations are uncovering opportunities to model experiences around their members. Member personas are helping professional organizations gain insights into the specific traits and characteristics that influence members' wants, needs, and decision-making.   

The first customer personas were introduced in the 1980s by Alan Cooper, a pioneering software developer. Frustrated by the lack of knowledge software developers had about their users, he created personas to help them better understand them—and improve their experiences.