Forj, a leading member experience and virtual events platform for associations and professional community organizations, launched its MX Maturity Model, a comprehensive framework to help leaders identify where their association lies on the continuum of excellence in member experience.
Associations today recognize the need to stretch to meet members' evolving needs and expectations. In response, they're shifting from providing a product or service to creating an experience in order to increase member value and drive growth. Using the model to assess their current state and to help them map their MX journey, association leaders will be guided through:
- Exploration and visualization to assess the current state of member experience and uncover opportunities for the future.
- Priority identification and execution planning to map and bring their vision for the future member experience to life.
- Ongoing assessment and action to ensure they're positioned to execute their strategies and seize emerging opportunities.
"In the past decade, our expectations of the world of work and our interactions have changed dramatically," said Kurt Heikkinen, CEO of Forj. "People are no longer willing to settle for anything less than always-on, personalized, engaging experiences, and in this ever-changing environment, associations will succeed or fail based on their ability to meet the experiential expectations of their members."
Association leaders can download the free e-book and model to begin mapping their MX journey to accelerate their ability to meet members' expectations, advance their digital transformations, and refine their long-term strategies.