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Associations today are seeing a gap between member groups, driven by everything from career stage to values and beliefs. Meetings members where they are involves understanding expectations, evolving journeys, and enabling contributions from all.
As an association leader, you likely understand how member experience (MX) impacts everything that keeps you up at night, from member acquisition, retention, and engagement to effective partnerships and revenue growth.
Forj convened an exclusive Member Experience Think Tank at the ASAE Marketing, Membership & Communications Conference. During the roundtable session, leaders came together to explore:
At their core, communities have always been about bringing together like-minded people for a common purpose. And because of that, it’s clear to see why professional associations are primed for building active, flourishing communities that members want to flock to.
When it comes to your online professional community, “if you build it, they will come” may not be the best mantra.
It comes as no surprise that attention spans - and content consumption habits - have changed. And through this shift, association leaders have struggled to maximize members' engagement with and the monetization of their rich libraries of content.
The environment we’re working in today is complex and constantly changing. We’re faced with an accelerating need for digital transformation. We’re trying to keep pace with evolving member and consumer expectations. We’re uncovering what the new “world of work” looks like.
Forj, a leading member experience and virtual events platform for associations and professional community organizations, launched its MX Maturity Model, a comprehensive framework to help leaders identify where their association lies on the continuum of excellence in member experience.
The concept of community in professional associations has significantly evolved in recent years, with organizations investing in building online environments that foster more meaningful member connections. And as their communities continue to grow and change, they’re eagerly anticipating the future.
