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Forj Continues Investment in Growth with Appointment of CFO and CRO

Forj Continues Investment in Growth with Appointment of CFO and CRO

Milwaukee, WI - - Forj recently announced two additions to the company’s executive leadership team when they welcomed Chief Financial Officer (CFO), Andrew Ellis, and Chief Revenue Officer (CRO), Chasity Jensen. This news comes after a momentous start to 2023 that included the completion of a Series A funding round, a successful merger with Madison-based Web Courseworks, and the acquisition of Mobilize. Both leaders will be instrumental in driving the growth and expansion of the company’s purpose-built member experience platform for associations and communities of practice.

“Forj is committed to helping associations modernize their learning and community technology to provide the best experience for their members, ” said Andrew Ellis, CFO of Forj. “My job is to enable our team to enact that vision so we can move quickly to build innovative technology and deliver financial results.”

Ellis has supported the rapid growth and global expansion of SaaS companies throughout his career, and his focus on driving financial and technological results will enable the Forj team to meet their most important objectives while exercising the company’s vision. He joins Forj with over twenty years of leadership experience after serving as the CFO of Command Alkon, STX Healthcare Management Services, and Vital Management Group. 

“I'm excited to help Forj redefine the modern community of practice and empower our clients to thrive,” said Chasity Jensen, CRO of Forj. “The company has a clear set of values that allow us to provide breakthrough technology as this market continues to evolve.”

Jensen has a proven track record of driving revenue and customer growth while simultaneously building strong teams with winning cultures. With over fifteen years of experience leading large sales and business development teams at SaaS companies like Zipline, PandoLogic, and Modern Hire, she is primed to help associations harness the power of technology to build powerful communities.

“We have a compelling vision and growth strategy. Adding Andrew and Chasity to our already outstanding leadership team further positions us to reach our aggressive growth objectives.  Andrew’s a proven SaaS CFO and a perfect partner to help us scale Forj. I have known Chasity for years.  She represents the quintessential CRO for growth-stage technology businesses - a great leader, a data-centered strategist and a culture-first coach and team builder. I am excited to welcome both Andrew and Chasity to the Forj leadership team,” said Kurt Heikkinen, CEO of Forj. “Their expertise, leadership, and passion for helping others will be vital in building a thriving culture that ensures we deliver the results our clients deserve.” 

About Forj

Forj is a modern, community-driven software platform purpose-built to empower the professionals who make our world better. By combining online communities with advanced learning management, Forj is disrupting association technology and creating an entirely new experience for communities of practice by connecting members for the common good. 

Over one hundred association clients partner with Forj to enhance their member experience, enabling them to grow membership, revenue, and impact. Learn more at

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