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The environment we’re working in today is complex and constantly changing. We’re faced with an accelerating need for digital transformation. We’re trying to keep pace with evolving member and consumer expectations. We’re uncovering what the new “world of work” looks like.
The concept of community in professional associations has significantly evolved in recent years, with organizations investing in building online environments that foster more meaningful member connections. And as their communities continue to grow and change, they’re eagerly anticipating the future.
One of the many events that’s constantly evolving is the traditional holiday party. More and more organizations are forgoing the office potlucks and evenings out, opting instead for creative and flexible ways to connect colleagues and members during the festive season.
Associations have taken the concept of community to new levels, building online environments that allow for inspiration, shared experiences, and a sense of belonging. The member communities they’ve built bring professionals together for new, further-reaching, and more frequent engagement.
When people choose to join a professional association, they’re often eager to be part of an active, connected community. With this in mind, associations have taken the concept of community to new levels, building online environments that allow for inspiration, shared experiences, and a sense of belonging.
Ask many professionals, and they’re likely to cite ‘community’ as a critical factor in their decision to join and participate in a professional association. With this in mind, associations have taken the concept of community to new levels, building online environments that allow for always-on content, access to resources, and networking and conversation.
In the past, association professionals have depended on less-than-reliable figures for event measurement, and all too often, the data collected sat untouched and untapped.
As an association professional, you know that events are critical to creating member value. Although too often, you might be blinded by your own event goals and lose sight of a critical component of event success: the attendee experience.
Across industries and around the world, organizations are making a shift. They've realized what was once enough to sustain good performance no longer meets the mark. They've recognized the need to stretch to meet consumers' evolving needs and expectations. They've turned their attention from customer service to customer experience.
Forj, a leading virtual events and member experience platform for associations and professional community organizations, today released its spring 2021 State of Member Experience survey of nearly 4,000 virtual event attendees.