If you’re like most Industry Associations, you have stepped up the volume of virtual events you are offering and it’s time to consider how to increase the revenue they provide for you and your sponsors. For many organizations like yours, events are a primary source of income, so it’s critically important to elevate your event value proposition to increase attendance, sponsorships, lead generation strategies and pre- and post-event marketing opportunities. Here are a few tips from our experts:
Resources for Community & Virtual Event Success
For every organization that suddenly had to convert all of their events to virtual due to the pandemic, it was a significant learning experience. But many organizations have been conducting virtual conferences and international meetings for years and have learned a few tricks along the way. What was once a series of speakers lecturing the audience, one after the other, has now evolved to a multimedia, engaging experience that can be an inviting and fulfilling alternative to an in-person event.