Resources for Community Success

Posts by

Kristen Wright

As Chief Marketing Officer, Kristen is passionate about the Forj vision and value proposition. Part of her role is to enable association executives and professional community leaders with research, insights and ideas to help them succeed.

Forj Expands Member Experience Platform with Advanced Community Capabilities

 
Acquisition of Mobilize accelerates innovation for community-driven learning

Forj has acquired Mobilize, a community engagement technology provider, to expand its Member Experience Platform for associations and professional networks. Building upon its recent merger with Web Courseworks, this investment accelerates Forj’s innovation to reimagine community-driven learning.

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5 Ways to Boost Member Retention

As association leaders reflect on their priorities, many are making a shift in their strategies for the coming year. In an era where member needs are rapidly changing, and it’s becoming harder and harder for associations to keep pace, member retention is critical. 

Retention has always been an important component of an association’s membership strategy—the organization can’t grow if existing members outnumber those joining. Despite this, many associations have traditionally dedicated more energy to attracting members than keeping them. 

Association leaders can no longer take for granted that once a member joins, they’ll stay. In an increasingly customer-centric environment, you must keep pace with the experiential expectations of the modern member. And that means working hard to forge meaningful connections beyond the day they join.

The factors that drive retention are varied, and it’s sometimes difficult to determine which matter most. These five methods to boost member retention will point you to key areas that make the most difference. 

 

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State of Member Experience: Executive Perspectives

Members are seeking places to connect with their peers and doing so on platforms like Twitter and LinkedIn. But those public platforms aren’t necessarily fit for asking questions, having respectful dialog, and engaging in social learning. Your professional associations is uniquely equipped to build community that fosters safer and more meaningful connections.  

“If you can drive people to your community, that’s where the magic happens,” said Terri. “Most of our members are looking to learn from each other, so we’ve built a community where social learning is at the core.”

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Finding Success at the Intersection of Content and Learning

HR thought leader Josh Bersin shares how associations can keep up with changing trends in content consumption and format preferences, enabling new and innovative learning experiences.

When now-legendary TED Talks first made their way online in 2006, presentations varied in length, with some exceeding 20 minutes. Today, more than 15 years later, talks are strictly limited to 18 minutes, and TED officials often advise presenters to speak for just 3, 5, or 9 minutes.

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Member Experience: Big Challenges and Bright Ideas

Forj convened an exclusive Member Experience Think Tank at the ASAE Marketing, Membership & Communications Conference. During the roundtable session, leaders came together to explore:

  • Current MX trends driven by evolving member expectations
  • How MX influences their marketing, communications, and membership strategies
  • The barriers they commonly encounter when it comes to evolving MX
  • Innovative ideas that have helped them drive an MX mindset association-wide

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