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As Chief Marketing Officer, Kristen is passionate about the Forj vision and value proposition. Part of her role is to enable association executives and professional community leaders with research, insights and ideas to help them succeed.
As an association leader, you likely understand how member experience (MX) impacts everything that keeps you up at night, from member acquisition, retention, and engagement to effective partnerships and revenue growth.
When now-legendary TED Talks first made their way online in 2006, presentations varied in length, with some exceeding 20 minutes. Today, more than 15 years later, talks are strictly limited to 18 minutes, and TED officials often advise presenters to speak for just 3, 5, or 9 minutes.
Forj convened an exclusive Member Experience Think Tank at the ASAE Marketing, Membership & Communications Conference. During the roundtable session, leaders came together to explore:
In 2020, 15 percent of professionals said their organization had a dedicated community department, according to Community Leaders magazine. By 2021, that figure jumped to 22 percent, with 35 percent of respondents reporting that their organization had at least one full-time position dedicated to community operations.
If the pandemic has taught us one thing, it’s that “don’t put all your eggs into one basket” is not just a saying — but solid advice.
Just a few years ago, artificial intelligence (AI) seemed cold and distant, reserved for Silicon Valley tech startups, if not sci-fi thrillers. But that’s no longer the case. AI is very much here and now, applicable across industries and in everyday circumstances.
Since medieval times, communities have banded together to enhance mutual strengths and slay their respective dragons. In the European Middle Ages, towns developed around trade routes and castles, and townspeople formed communes—or defense alliances—to protect their people, liberties, and commodities.
Once the crowned jewel of member engagement, the in-person event lost some of its luster over the past few years as lockdowns shuttered conference doors.
It comes as no surprise that attention spans - and content consumption habits - have changed. And through this shift, association leaders have struggled to maximize members' engagement with and the monetization of their rich libraries of content.
