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Forj, a leading member experience and virtual events platform for associations and professional community organizations, launched its MX Maturity Model, a comprehensive framework to help leaders identify where their association lies on the continuum of excellence in member experience.
As people seek new and better ways to link with like-minded peers and learn from industry experts, many see professional associations and their member communities as the best way to forge those connections.
We are experiencing a significant market shift towards hybrid events. Many associations have recognized the benefits of a blended in-person and virtual approach to create more flexibility, reach more members, and extend the use of your content. Do you feel ready?
In 2021 and beyond, virtual events will grow in importance as part of our digital marketing mix, and we'll need to create more value for our associations, our members and our sponsors.