Virtual Event Place is now Forj

May 13, 2021

Forj Launches New Brand to Elevate Member Experience for Professional Associations

Today, Virtual Event Place has been re-branded as Forj as the next milestone in the company’s innovation journey to elevate the member experience for professionals throughout the world. This change supports Forj’s broader vision to be the member experience leader for professional associations and communities – from virtual events to ongoing digital engagement. 

“You can expect our platform to evolve quickly, through market-leading and client-focused innovation that will enhance the ability of professional associations to attract more members and deepen their commitment, strengthen bonds and create stronger communities so they can fulfill their mission,” stated Forj CEO Kurt Heikkinen.

The company is driven by its purpose and chose the name Forj to reflect the power of forging relationships and strengthening bonds between community members in pursuit of a common goal. It’s a name that illustrates the company’s commitment to forge ahead and bring innovative solutions to clients and their members, who are making a positive impact in the world.

“We believe in the positive impact that communities can have on the world, and by specializing in professional associations, membership groups and B2B organizations, we will make communities count more than ever before. We are helping our clients create communities where professionals connect for the common good, moving beyond events to expand connectivity and fuel always-on engagement,” said Heikkinen.

Forj has a strong history of looking ahead and making a positive impact. The foundation of its technology was developed over the past fifteen years where it has been used to build and support an online community of HR professionals. Virtual Event Place was formed in the summer of 2020 to meet the pressing needs of hundreds of associations searching for a solution for their in-person events.  

Inspired by its success in the HR community and in supporting over 150 virtual tradeshows and conferences, Virtual Event Place has now become Forj to meet a much larger market opportunity. Forj will offer a broader and bolder vision and value proposition for associations and professional membership groups.

Learn more about Forj in this video and on