On Demand Webinarwednesday, June 25, 2025 at 1PM ET
Modern Learning Strategies for the Modern Association
What members expect is changing. Is your learning strategy keeping up?
Your members expect more than one-size-fits-all courses—they’re looking for personalized learning from a trusted source, opportunities to connect with peers, and content delivered in a way that fits their real lives.
In this live webinar, Andy Hicken, VP of Technology, and Terri Herrmann, Chief Marketing Officer, will unpack how leading associations are rethinking their approach to learning design—moving beyond generic course catalogs to create engaging, strategic experiences that meet members where they are and drive lasting impact, deeper engagement, and predictable revenue.


Learning Objectives:
- Why members join (and stay)—and how learning and community drive retention
- What it means to treat learning like a product, not just a program
- How AI, blended learning, and peer-to-peer connection power personalization
- Real strategies for using data to improve learning outcomes and drive revenue
Meet the speakers

VP of Technology Solutions, Forj
Andy brings decades of experience designing learning technology and strategy for associations.

Chief Marketing Officer, Forj
Terri helps associations rethink their approach to learning, engagement, and member value.
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