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On-demand WEBINAR

Contagious Member Engagement: How Value Loops Create Forever Connection

 

All associations rely on member engagement. The best ones make engagement participatory, contagious, and ongoing. This results in a thriving community that benefits from responsive programming while creating the continual potential for new revenue. 

A value loop is a continuous cycle of engagement in which members both contribute to, and benefit from, the value creation process. We will review the diverse types of value loops, describe the conditions that make them work, and provide an opportunity for participants to build one. Properly designed and implemented, value loops pull members away from fragmented programming and the start-stop nature of traditional associations. Linked together over time, they create satisfying journeys that can last a lifetime.

Watch the webinar on-demand.

 

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key takeaways

  • Define value loops and describe their power for creating sustained engagement that results in deeper connection and new revenue

  • Describe the conditions that make value loops work

  • Practice the steps it takes to develop a value loop that is effective and usable
     
  • Identify opportunities for how to apply value loops to your association
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Headshot of James Young

James Young

Founder and Chief Learning Officer | Product Community

James Young is founder and chief learning officer of the Product Community and writes a weekly newsletter called The Innovative Association. The Product Community is an association innovation engine that bridges value creation, community-building, and revenue. Jim specializes in developing strategies for transformative growth through expert facilitation, product strategy, learning communities, and storytelling. 


Prior to starting the product community, he served as Senior Vice President for Education and Chief Learning Officer at the American College of Chest Physicians and Chief Learning Officer at the Society of College and University Planning. He earned a PhD at George Mason University, a masters at the University of Michigan, and a bachelors at Michigan State University.

Headshot of Terri Herrmann

Terri Herrmann

Chief Marketing Officer | Forj

Terri Herrmann is the CMO of Forj, the single solution for community and learning. Terri believes that behind every great brand is an even better story. She knows that true success happens when you have the confidence to live your own personal brand and communicate the “story of you.”


Terri has partnered with sales teams to exceed revenue goals, and she’s led the launch of three major brands to the market. However, what really drives and inspires Terri is creating meaningful connections and making a difference. Whether that is through leading and growing teams, creating brand advocates, launching and promoting new products to the market, or building an opportunity pipeline - her best work is tied to a greater purpose.

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