On-Demand Webinar
Membership & Young Professionals
How to encourage them to join, stay, and engage?
October 24, 2024 | 1PM ET
Young professionals join associations less often, engage more transactionally, and leave more frequently.
Their behavior, expectations, and preferences are consistent across every industry and are significantly different from previous generations.
Every association is grappling with this challenge.
Join Forj & Highland to learn about what is driving this transformational change, and how your organization can respond to reverse the trend.
What You'll Learn
Understand & Elevate Engagement
Understand behavioral motivations and shifts among young professionals in the context of engaging with professional associations.
Improve Acquisition & Retention
Study the nuances of joining and staying dynamics among early career professionals, and how this is disrupting the engagement mindset
Explore the YPMI Maturity Framework
Discover cross-industry learnings from Highland’s inaugural Young Professional Membership Index (YPMI) and YPMI Maturity Framework
Understand Enabling Factors
Delve into Enabling Factors, organizational commitments and capabilities necessary to attract and retain young professionals
Learn from Real Examples
Deepen learning through real-world case studies and outcomes that have boosted young professional engagement and retention
Embrace Technology to Aid Engagement
Explore how your organization can leverage tangible tools and methods to address your goals around engaging young professionals
Session Speakers

Amrita Kulkarni

David Whited
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