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On-Demand Webinar

Membership & Young Professionals

How to encourage them to join, stay, and engage?

October 24, 2024 | 1PM ET

Young professionals join associations less often, engage more transactionally, and leave more frequently.

Their behavior, expectations, and preferences are consistent across every industry and are significantly different from previous generations.

Every association is grappling with this challenge.

Join Forj & Highland to learn about what is driving this transformational change, and how your organization can respond to reverse the trend.

 

 

Watch On Demand.
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What You'll Learn

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Understand & Elevate Engagement

Understand behavioral motivations and shifts among young professionals in the context of engaging with professional associations.

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Improve Acquisition & Retention

Study the nuances of joining and staying dynamics among early career professionals, and how this is disrupting the engagement mindset

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Explore the YPMI Maturity Framework

Discover cross-industry learnings from Highland’s inaugural Young Professional Membership Index (YPMI) and YPMI Maturity Framework

Understand Enabling Factors

Delve into Enabling Factors, organizational commitments and capabilities necessary to attract and retain young professionals

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Learn from Real Examples

Deepen learning through real-world case studies and outcomes that have boosted young professional engagement and retention

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Embrace Technology to Aid Engagement

Explore how your organization can leverage tangible tools and methods to address your goals around engaging young professionals

Session Speakers

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Amrita Kulkarni

Director, Design Research & Strategy, Highland
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David Whited

Principal, Design Research & Strategy, Highland
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