Breaking the Third Rail: How to Modernize Association Traditions Without Destroying Your Legacy

Every association has a third rail: traditions that everyone knows are outdated, but no one dares to question. These untouchables are quietly driving away the next generation of your members, but the truth is that honoring your past doesn’t mean being constrained by it. 

In this session, we’ll explore how association leaders can move beyond tradition-bound thinking while preserving their core mission. Whether you’re struggling with resistance to digital transformation, membership model changes, or conference redesigns, this webinar will give you the framework and courage to lead meaningful change that doesn’t erase history, but honors it enough to ensure a future.