Are Your Members Shaping What You Build?

A Practical Guide to Member-Driven Curriculum

Most associations plan curriculum the same way: a room full of experts, last year's session ratings, and a content calendar that looks a lot like the one before it. It's time to change that.

This guide provides a practical framework for building curriculum around what members are actively signaling they need. Using behavioral data you almost certainly already have — from your LMS, community platform, search logs, and more — you'll learn how to stop planning from gut instinct and start planning from evidence.