'26 State of MX: The Trust Advantage
September 9th | 12 PM ET
AI is reshaping what members expect from their associations, but it's also clarifying where associations create value AI can't replace. Join us for a live walkthrough of Forj's 2026 State of Member Experience report, where we'll unpack what over 1,000 association members told us about trust, technology, and engagement in the AI era — and what it means for your strategy going into 2027.
Turning the latest MX research into action
What You'll Take Away:
- How members are using AI today, and what it means for you
- The human experiences members say AI can't replace
- The engagement channels moving the needle (and why)
- Where technology is quietly building (or breaking) member trust
- An analysis of 5-year trends & practical next steps to strengthen your member experience strategy
Meet the presenters
Kurt Heikkinen
CEO | Forj
Kurt is a respected SaaS CEO and association advocate who leads with a client-first mindset and a culture-driven approach. With a strong belief in the power of community and learning, he builds true partnerships with associations to help them advance their missions and support the professional growth of their members.
Andy Hicken
VP of Technology Solutions | Forj
A passionate learning analyst, Andy brings decades of experience designing learning technology and strategic data solutions for associations.
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