'25 State of MX: The Experience Matters
The data is in, and it tells a remarkable story:
Member satisfaction has jumped to industry-leading levels. Community engagement has more than doubled. Content purchases are up 50%. Early-career professionals are showing unprecedented satisfaction gains.
This isn't luck. This is the result of strategic evolution.
But here's the challenge: success has raised the bar. Now is not the time to coast, but rather to maintain momentum and continue to rise to the occasion.
Join us as we dive into the latest insights, providing expert analysis on the topics that are shaping the member experience.
.jpg?width=2400&height=2400&name=Forj_State%20of%20MX%202025%20Report%20(1).jpg)
Turning the Latest MX Research Into Action
What You'll Take Away:
- The story behind the breakthrough numbers in member engagement
- A deep understanding of the modern member mindset and their evolving expectations
- The three-pillar strategy for scaling personalization without losing the human touch
- Immediate actions you can take this week to address gaps in your member experience

Meet the presenters

Kurt Heikkinen
CEO | Forj
Kurt is a respected SaaS CEO and association advocate who leads with a client-first mindset and a culture-driven approach. With a strong belief in the power of community and learning, he builds true partnerships with associations to help them advance their missions and support the professional growth of their members.

Andy Hicken
VP of Technology Solutions | Forj
A passionate learning analyst, Andy brings decades of experience designing learning technology and strategic data solutions for associations.
Lorem ipsum dolor sit amet, adipiscing elit.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc vulputate libero et velit interdum, ac aliquet odio mattis. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos.

Lorem ipsum dolor amet, consectetur adipiscing elit.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc vulputate libero et velit interdum, ac aliquet odio mattis.
Lorem ipsum dolor
Lorem ipsum
Lorem ipsum dolor sit amet, consectetur adipiscing elit.