Live WebinarTuesday, July 23, 2024 at 1PM ET
Are Gen Zs Joiners?
How to Engage the Next Generation of Members with Sarah Sladek
Membership organizations are struggling to engage young members. Research indicates 62% of associations are experiencing flat or declining memberships due to their inability to grow membership among these demographics.
Sarah Sladek is joining Forj on Tuesday, July 23 to share valuable insights on next gen membership engagement, and discuss proven strategies to engage young members, including how to:
- Identify the primary obstacles preventing next gen engagement and growth
- Increase your association’s value among young people
- Utilize the new 'cycle to engagement'
- Create a culture of belonging
As Sarah will tell you, this may seem like ‘the end of membership as we know it’ – but it marks the beginning of an era of unparalleled opportunity for the associations that know how to leverage it.
Live attendees will receive 1 CAE credit. 
Speaker: Sarah Sladek

Sarah Sladek is the CEO of XYZ University and the author of six books, including MemberShift and The End of Membership As We Know It. She is a renowned expert on generations and membership topics.
Sarah started researching membership engagement behaviors in 2002 alongside demographic and economic shifts, social change, and trends in youth culture. Her firm has published ground-breaking generational research as well as the Global Membership Health Study.
Learn from Sarah's Expertise
Association Clients
400+
Years of Research
20+
Best Selling Books
6
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