You know your association's success depends on keeping pace with member expectations, but something might be holding you back: your legacy community technology. In many cases, the dynamic experience your members seek can't be created on traditional community software.
As you evolve your strategy to meet members' needs, selecting the right online community platform can help you transform the member experience. With the right platform and partner, you can reach new levels of growth, revenue, and engagement.
The first step in evaluating and selecting an online community platform is understanding your members' needs. You may be clear on your association's priorities, but how well do you know what your members want?
Forj's 2023 State of MX Research looked at members' primary reasons for joining and staying with their associations. Two years in a row, the top reason respondents gave was "to connect with other members/professionals like me." This demonstrates that members are eager for opportunities to connect and learn. They're seeking vibrant communities of practice.
No matter their motivations and priorities, one thing is clear: Members decide to join or renew based on the value your association provides. Every day, multiple times a day, your members make micro-decisions about whether and how to engage in your online community, and their choices are based on their experience. With the right technology, that experience is firmly within your control.
The second step in evaluating and selecting an online community platform is assessing your ability to fulfill members' expectations. Today's professionals want:
A vibrant, thriving community is built on a modern platform that delivers ease, personalization, and meaningful connections. Selecting the right technology and engaging a strategic partner can help you:
Ready to uncover how well your technology meets members' needs? Use our Community Tech Scorecard to determine where your association stands.