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As people seek new and better ways to link with like-minded peers and learn from industry experts, many see professional associations and their member communities as the best way to forge those connections.
Sponsorship has long been a big driver of associations' non-dues revenue, and the need for solid sponsor partnerships is only getting stronger. Recent studies have indicated virtual events are increasingly more reliant on sponsorship as their primary source of revenue.
In the past, association professionals have depended on less-than-reliable figures for event measurement, and all too often, the data collected sat untouched and untapped.
Across industries and around the world, organizations are making a shift. They've realized what was once enough to sustain good performance no longer meets the mark. They've recognized the need to stretch to meet consumers' evolving needs and expectations. They've turned their attention from customer service to customer experience.
