Recent surveys of meeting and event planners consistently show that about 80 percent will hold their next in-person event in the second half of this year, with a recent uptick in event planning in the U.S. due mostly to progress in COVID-19 immunizations. While this is great news for associations that rely on event marketing for revenue generation and member engagement, it comes with many risks as well as opportunities.
Resources for Community & Virtual Event Success
If you’re like most Industry Associations, you have stepped up the volume of virtual events you are offering and it’s time to consider how to increase the revenue they provide for you and your sponsors. For many organizations like yours, events are a primary source of income, so it’s critically important to elevate your event value proposition to increase attendance, sponsorships, lead generation strategies and pre- and post-event marketing opportunities. Here are a few tips from our experts: