Posts about:
Forj, a leading member experience and virtual events platform for associations and professional community organizations, launched its MX Maturity Model, a comprehensive framework to help leaders identify where their association lies on the continuum of excellence in member experience.
Sponsorship has long been a big driver of associations' non-dues revenue, and the need for solid sponsor partnerships is only getting stronger. Recent studies have indicated virtual events are increasingly more reliant on sponsorship as their primary source of revenue.
In the past, association professionals have depended on less-than-reliable figures for event measurement, and all too often, the data collected sat untouched and untapped.
As an association professional, you know that events are critical to creating member value. Although too often, you might be blinded by your own event goals and lose sight of a critical component of event success: the attendee experience.
