One of the many events that’s constantly evolving is the traditional holiday party. More and more organizations are forgoing the office potlucks and evenings out, opting instead for creative and flexible ways to connect colleagues and members during the festive season.
Associations have taken the concept of community to new levels, building online environments that allow for inspiration, shared experiences, and a sense of belonging. The member communities they’ve built bring professionals together for new, further-reaching, and more frequent engagement.
Sponsorship has long been a big driver of associations' non-dues revenue, and the need for solid sponsor partnerships is only getting stronger. Recent studies have indicated virtual events are increasingly more reliant on sponsorship as their primary source of revenue.
When people choose to join a professional association, they’re often eager to be part of an active, connected community. With this in mind, associations have taken the concept of community to new levels, building online environments that allow for inspiration, shared experiences, and a sense of belonging.
Ask many professionals, and they’re likely to cite ‘community’ as a critical factor in their decision to join and participate in a professional association. With this in mind, associations have taken the concept of community to new levels, building online environments that allow for always-on content, access to resources, and networking and conversation.
We are experiencing a significant market shift towards hybrid events. Many associations have recognized the benefits of a blended in-person and virtual approach to create more flexibility, reach more members, and extend the use of your content. Do you feel ready?
In the past, association professionals have depended on less-than-reliable figures for event measurement, and all too often, the data collected sat untouched and untapped.
As an association professional, you know that events are critical to creating member value. Although too often, you might be blinded by your own event goals and lose sight of a critical component of event success: the attendee experience.
Across industries and around the world, organizations are making a shift. They've realized what was once enough to sustain good performance no longer meets the mark. They've recognized the need to stretch to meet consumers' evolving needs and expectations. They've turned their attention from customer service to customer experience.
Forj, a leading virtual events and member experience platform for associations and professional community organizations, today released its spring 2021 State of Member Experience survey of nearly 4,000 virtual event attendees.
