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As Chief Marketing Officer, Kristen is passionate about the Forj vision and value proposition. Part of her role is to enable association executives and professional community leaders with research, insights and ideas to help them succeed.
If the pandemic has taught us one thing, it’s that “don’t put all your eggs into one basket” is not just a saying — but solid advice.
Just a few years ago, artificial intelligence (AI) seemed cold and distant, reserved for Silicon Valley tech startups, if not sci-fi thrillers. But that’s no longer the case. AI is very much here and now, applicable across industries and in everyday circumstances.
Since medieval times, communities have banded together to enhance mutual strengths and slay their respective dragons. In the European Middle Ages, towns developed around trade routes and castles, and townspeople formed communes—or defense alliances—to protect their people, liberties, and commodities.
Once the crowned jewel of member engagement, the in-person event lost some of its luster over the past few years as lockdowns shuttered conference doors.
It comes as no surprise that attention spans - and content consumption habits - have changed. And through this shift, association leaders have struggled to maximize members' engagement with and the monetization of their rich libraries of content.
Forj, a leading member experience and virtual events platform for associations and professional community organizations, launched its MX Maturity Model, a comprehensive framework to help leaders identify where their association lies on the continuum of excellence in member experience.
As people seek new and better ways to link with like-minded peers and learn from industry experts, many see professional associations and their member communities as the best way to forge those connections.
We are experiencing a significant market shift towards hybrid events. Many associations have recognized the benefits of a blended in-person and virtual approach to create more flexibility, reach more members, and extend the use of your content. Do you feel ready?
In 2021 and beyond, virtual events will grow in importance as part of our digital marketing mix, and we'll need to create more value for our associations, our members and our sponsors.
